AUDIENCE: BBFC Music rating

BBFC stands for British Board of Film Classification. They choose the ratings for physical movies, online streaming movies and music videos. I will be discussing the ratings for Bring Me The Horizons music videos and how this effects our audience as well as how they decide on the ratings.

BBFC was responsible for the music video ratings for videos created by the big 3 music company's (Sony Music UK, Universal Music UK and Warner Music UK) and their release in the UK. Later on they also started ratings for Indie music videos.

Unlike movies that have 6 different age ratings music videos only have 3. They dont have the U, PG and R18 ratings for music videos as this is not necessary. The ratings appear on Vevo online and on YouTube.

 The BBFC get send music videos by record labels that will be released online in the UK,  and are expected to receive at least a 12 rating. The issues the BBFC consider in classifying music videos include:

• Drug misuse
• dangerous behavior presented as safe
• bad language
• sexual behavior and nudity
• threatening behavior and violence

For more information about the BBFCs involvement in music videos you can click here.

BMTH ratings:

On the BBFC you can search for any content they may have been age rated. I searched for Bring Me The Horizon and got four hits. As you can see 3 videos got a rating of 15 and the othe video got a rating of 12. This brings me to believe that the other videos got a rating bellow 12. The fact that 3 videos got a 15 rating and one of them being a movie tells us that the Target Audience for BMTH are 15 and above. If their target audience where 12 then non of the videos would be 15.

However you could argue that because there is no way to stop a 12 year old watching a 15 age rated video the higher age rating might be motivating for a 12 year old to watch it. This could bring the secondary audience to be less then 15. But the movie which was filmed live at a concert was also given a 15 rating and to get into the concert would there would be guards to stop under-aged kids from entering.

YouTube Feedback 5: Rough Cut 4

We got some feedback on our video "Throne Rough Cut 1 Draft 4" from some students in our class.

Summarize what there points where:

•  Use more special effects, e.g. color correction
• Improve lighting
• make sure lip-syncing is good for ever shot

SR: Audience Feedback 4: Rough Cut 4

This is some of the audience feedback we got from our teacher and our fellow year 13 Media students.



The points our teacher addressed included:

• return to shots more often
• some occasions where it cuts well to the beat - needs a few more
• impact points where it is not visually representive
• pool scenes are a bit all over the place should be placed better
• experiment more with special effects
• more colorpowder scenes because they look good
• try to use color flicker effect/ flicker effect
• color correction to enhance the color
• more narrative: cooking scenes or scenes where the couple sit on a swing set 

SR: Audience Feedback 3: Throne Rough Cut 4

This is some other audience feedback that we got from our Y10's in the school. It was of good use for us as well as a good preparation for them starting Year 11 in September.

Some main points that they mentioned include:

• Too many still tri-pod shots
• Good choice of actors
• Mainly they argued that the audience could be between 16-23
• Bad lip sync
• Flashback colour effect "Dream" makes it look unreaslistic
• Good Drumming and Guitar
• Colour powder was good at the speed it was at
• Break up and fight was easy to determine but other narrative wasn't
• Convincing
• Good shot variety
• good locations
• convincing actors
• looked real 

SR: Audience Feedback 2: Throne Rough Cut 3

This is the audience feedback that we got after having posted our 3rd draft of rough cut 1that I edited. Our audience feedback will weekly help us to reflect on what we can do better. Some of the negative points mentioned include: 

• Less running sequence
• More pool scenes 
• Clearer narrative
• More color powder because the effect looked good 
• Work with color correction

SR: Audience Feedback #1: Follow You

This is the first audience feedback that we got for our first draft of Follow You, it is only a 40 second clip and so the audience couldn't give that much feedback and said that the narrative wasn't clear yet.
UPDATE: Our audience feedback was also one of the reason's why we decided to change our track and idea. Some audience, including ourselves, didn't like the big difference in colour between the depressing narrative and the colorful performance.

VODCAST #3: Target Audience

To find out more information about our target audience I asked a few different people if they new the song and band for 4 different songs.